The tools that run
a modern hotel.
I've configured all of them.
Most independent hotels are running five disconnected systems that leak revenue every night. The right stack — selected for the property type, properly integrated, and maintained — is one of the highest-ROI investments an owner can make. Below is every platform I've deployed across boutique hotels, independent properties, and small portfolios.
Revenue Management Systems
The engine of dynamic pricing. These platforms use AI to read comp-set data, demand signals and booking pace, and suggest the right rate for every night. A revenue system is required on every plan and is not included in the fee; we are signed partners with three of them, and the audit picks the one that fits your hotel. *Special partner rates currently apply to Duetto and Hotelitix.
Duetto
Signed partner, at partner pricing.* AI-driven demand forecasting and group pricing, held in the client's own account.
Lighthouse (formerly OTA Insight)
Signed partner. AI pricing, comp-set intelligence, rate shopping and market data, in one platform or alongside another system.
Hotelitix
Signed partner, at partner pricing.* AI-powered revenue management built for independent hotels. Deployed across multiple properties.
IDeaS
Automated revenue management with deep PMS integration. Strong for full-service properties.
Property Management Systems
The operational core of the hotel. Reservations, check-in, housekeeping, billing — everything runs through the PMS. Choosing the right one for the property type is one of the most consequential decisions in a hotel's tech stack.
Mews
Cloud-native PMS built for boutique and lifestyle hotels. Clean UI, strong API ecosystem, excellent for independent properties.
Cloudbeds
All-in-one PMS + channel manager + booking engine. Strong for smaller independents who want one system.
Opera (Oracle Hospitality)
Industry standard for full-service and branded hotels. Complex but comprehensive.
Little Hotelier
Lightweight PMS for small properties and B&Bs. Simple, affordable, and reliable.
RoomKey PMS
Mid-market PMS with solid reporting and group management.
Channel Managers & Distribution
The pipes that connect your PMS to every OTA, GDS, and metasearch engine. A well-configured channel manager eliminates rate parity issues, prevents overbooking, and ensures your inventory is always live.
SiteMinder
Industry-leading channel manager. Connects to 450+ distribution channels. My go-to for independent hotels.
Cloudbeds Channel Manager
Integrated within the Cloudbeds PMS. Solid for smaller properties already on the platform.
Booking.com Connectivity
Direct API integration and extranet optimization — content, photos, promotions, and review management.
Expedia Partner Central
Rate and inventory management, promotions, and review response strategy.
Google Hotel Ads
Metasearch bidding and direct booking link optimization.
CRM & Guest Marketing
Guest data is the most underutilized asset in independent hospitality. A properly configured CRM turns one-time guests into repeat guests, and repeat guests into advocates.
Revinate
Hospitality CRM and reputation management. Pre-arrival campaigns, post-stay surveys, and segmented email marketing.
Profitroom
Booking engine + CRM suite with strong direct booking conversion tools.
Mailchimp
Email marketing for smaller properties without a dedicated hospitality CRM.
Klaviyo
Advanced email and SMS automation. Strong for properties with a retail or F&B component.
HubSpot
CRM and marketing automation for group sales, corporate accounts, and client management.
Keylock & Mobile Access
Modern keylock systems eliminate front-desk friction, enable mobile check-in, and reduce operational overhead. The right system depends on the property's brand positioning and guest experience goals.
Salto
Cloud-based access control with mobile key and PMS integration. Preferred for boutique and lifestyle properties.
Operto
Guest experience platform with mobile check-in, digital keys, and smart-home integration for vacation rentals and boutique hotels.
ASSA ABLOY (VingCard)
Industry-standard keylock hardware. Reliable, widely supported, and compatible with most PMS platforms.
Dormakaba
Enterprise-grade access control for full-service and resort properties.
HR, Scheduling & Operations
The back-of-house systems that keep the team running. Labor is the largest controllable cost in a hotel, and the right scheduling and HR platform is one of the first places the savings show up.
7shifts
Restaurant and hospitality scheduling. Simple, mobile-first, and integrates with most POS systems.
HotSchedules (Fourth)
Enterprise-grade scheduling and labor management for larger properties and groups.
Gusto
Payroll, HR, and benefits for small hotel teams. Clean, affordable, and easy to onboard.
When I Work
Lightweight scheduling for small independent properties.
Hotelkit
Hotel operations platform for task management, checklists, and team communication.
I've probably worked with it.
Ask.
The hospitality tech landscape changes fast. If your property runs a system not listed here, there's a good chance I've encountered it, configured it, or migrated away from it. The Modern Hotel Audit includes a full tech-stack review — I'll tell you what's working, what's leaking revenue, and what to replace.