I·Free Resources

Tools I actually use,
free, no strings.

The same worksheets, audits, and checklists I bring to a paid engagement. Take the one you need. No email, no login.

II·The Library
Google Sheet

The Small Hotel Underwriting Template

What a property can earn, what it is worth, and whether the loan pencils. Type over the seller's trailing twelve months, build your own year-one case next to it, and the Sensitivity tab shows what happens to debt coverage if your rate or occupancy assumption is off by ten percent. For 8 to 75 keys.

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PDF

The SBA Hotel Loan Lender Checklist

What lenders want to see for an SBA hotel loan: every document, the 1.25 coverage math, and three scenarios to run before you call the bank.

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PDF

The Rate Audit

A ten-question self-check you can score in an evening, plus the two-year and comp-set tests I run on every property before I say a word about its rates. Tells you whether the fastest money in your business is sitting unclaimed in the calendar.

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PDF

The First 90 Days Checklist

What actually matters in the first three months of owning a small hotel, in the order it matters. Thirty-two items and five numbers, starting with the logins and accounts that need to move out of the seller's name before day 30.

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PDF

The Rate Check Worksheet

How do I price my boutique hotel rooms? Three checks you can run tonight from your own booking calendar.

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PDF

The OTA Break-Even Worksheet

Do you really need Expedia and Booking.com? Run the commission math on your own numbers and see who you are really paying it on.

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PDF

Five Things a Pro Forma Leaves Out

Hold the broker's numbers up to five checks before you make an offer, with the question to ask the broker for each one. Every example comes from a feasibility study we delivered this fall.

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PDF

The Ten Phases of a Hotel Opening

How to open a hotel, in order: what happens in each of the ten phases, what goes wrong when one is skipped, and what you should hold before you tick it off.

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III·Want it looked at properly

A worksheet gets you close.
An audit gets you the number.

If you want the walk done on a property you are actually looking at, bring it to a conversation. Running a hotel today: the audit, free. Buying, building or opening one: The Modern Hotel Plan, one flat fee, quoted up front.

The Modern Hotel Audit

Get the property scored before you decide.

Free. Your hotel scored out of 100 across seven areas, every finding priced in dollars, the two most valuable fixes written out in full. Buying, building or opening instead? Start with The Modern Hotel Plan.

Ramirez·Hospitality
By Adam Ramirez

Operator-led revenue and opening consultancy for independent and boutique hotels, motels and inns.

760-969-9249
adam@ramirezhospitality.com
351 E Via Carisma, Palm Springs, CA 92264 · Working nationwide
Begin
Book The Modern Hotel Audit

Mon–Fri 8a–6p PT · Weekends by appointment

Ramirez Hospitality Group is an operator-led revenue and opening consultancy for independent and boutique hotels, motels and inns, based in Palm Springs, California and working nationwide. Three offers: The Modern Hotel Audit (free, the hotel scored out of 100 across seven areas and sized in dollars); the revenue management subscription (three plans, Essentials, Growth and In-House, each a flat monthly fee, nothing on commission, no software included in the fee); and The Modern Hotel Plan (a flat-fee feasibility study, priced up front) followed by The Modern Hotel Launch (the opening and reopening engagement, quoted per project). Founded by Adam Ramirez: 10+ years · 50+ hospitality properties · 20% average revenue lift*; eight hotels opened from concept to ribbon-cutting, four repositioned, $10M+ in annual hotel revenue managed, six funded feasibility projects.

*At hotels that had never done revenue management before RHG set the rates.

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