I·The receipts

The work,
in numbers.

One case, in full, with the owner's permission to show the numbers. The next one is being written as the hotel opens. Owner references and full decks are available on request.

01·Marfa, Texas

The Lincoln, Marfa

The Modern Hotel Audit on a property guests love

Revenue audit, 2026

Scored 41 out of 100, grade D, on a hotel with an A for reputation. $55,000 to $185,000 in annual revenue opportunity identified on a $444,000 base. Guests paid $59 a night more on Expedia than on the hotel's own site. An A-grade asset with no revenue function yet: the cheapest problem in hospitality to fix.

out of 100, grade D

$55K

to $185K identified

$444K

revenue base

$59

more a night on Expedia

“Proactive about setting rates, not reactive. He always had a strategy instead of reacting to what everyone around us was doing, and he did it for every property.”

Bill WatersCFO, La Mesa RV. Former Controller, LIT Property Group

02·Coming soon

Launching The International Hotel & Suites, Palm Desert, CA.

A hotel opening, concept to first guest

Launching now. The case study follows the opening.

Further engagements at Sands Hotel & Spa, The Creekstone Inn, Float Palm Springs, Bellevue Oasis, Dunes Palm Springs, The Stardust, Town & Desert Hospitality and Saguaro Hotel. Six funded feasibility projects with full pro formas and sensitivity scenarios. Full decks available under NDA.

Book The Modern Hotel Audit

The work,in numbers.

The Lincoln, Marfa

Launching The International Hotel & Suites, Palm Desert, CA.

Get the property scored before you decide.

The work,
in numbers.