Ramirez · Hospitality
I·The Notebook

Field notes from
inside the hotel.

Short, useful pieces on revenue management, OTA optimization, direct booking, openings, and the small decisions that actually move the needle.

II·Featured
Revenue Strategy·8 Min Read·April 2026

Why Your RevPAR
Is a Thing of the Past

For two decades RevPAR was the headline number every owner asked for, every revenue manager defended, and every brand reported in earnings. It still matters. But if RevPAR is the only number on your dashboard, you are running your hotel on a snapshot — and the picture has already moved.

Read the Piece
RevPAR
A Thing of the Past
III·Coming Next

On the editorial calendar.

  1. 01
    The OTA promotion that quietly costs you eight points of margin
    Soon
  2. 02
    How to design a direct-booking incentive a guest will actually use
    Soon
  3. 03
    The fourteen hires you have to make before you open a hotel
    Soon
  4. 04
    Why your loyalty program is failing — and the three-tier model that fixes it
    Soon
  5. 05
    A real budget conversation with an independent hotel owner
    Soon
The Modern Hotel Audit

Get the property scored before you decide.

Free. Your hotel scored out of 100 across seven areas, every finding priced in dollars, the two most valuable fixes written out in full. Buying, building or opening instead? Start with The Modern Hotel Plan.

Book The Modern Hotel Audit Book The Modern Hotel Plan
Ramirez·Hospitality
By Adam Ramirez

Operator-led revenue and opening consultancy for independent and boutique hotels, motels and inns.

760-969-9249
adam@ramirezhospitality.com
351 E Via Carisma, Palm Springs, CA 92264 · Working nationwide
The Offers
The Group
Begin
Book The Modern Hotel Audit

Mon–Fri 8a–6p PT · Weekends by appointment

Ramirez Hospitality Group is an operator-led revenue and opening consultancy for independent and boutique hotels, motels and inns, based in Palm Springs, California and working nationwide. Three offers: The Modern Hotel Audit (free, the hotel scored out of 100 across seven areas and sized in dollars); the revenue management subscription (three plans, Essentials, Growth and In-House, each a flat monthly fee, nothing on commission, no software included in the fee); and The Modern Hotel Plan (a flat-fee feasibility study, priced up front) followed by The Modern Hotel Launch (the opening and reopening engagement, quoted per project). Founded by Adam Ramirez: 10+ years · 50+ hospitality properties · 20% average revenue lift*; eight hotels opened from concept to ribbon-cutting, four repositioned, $10M+ in annual hotel revenue managed, six funded feasibility projects.

*At hotels that had never done revenue management before RHG set the rates.

© 2026 Ramirez Hospitality Group. All rights reserved.
PrivacyTermsEstd · 2023
Book The Modern Hotel Audit